It is your actions that define you. - Batman Begins

I've been obsessed with Google recently, as I've come to love the company for its culture, mission, and values. I try to stay very close to the incredible evolving story that is Google and share it with others. If you haven't already, do yourself a favor and check out some of the incredibly useful things Google is coming out with. Microsoft is so last decade. Google will be the reigning champion this decade because Google won't be evil.

I hear that people are concerned that Google does not have a competitive advantage because switching costs are low for users. In terms of customer loyalty, I would be much more concerned that Microsoft will lose customers to Google, not vice-versa. Sure users could switch back to Microsoft, but only if Microsoft can do a complete make-over and offer more innovative products for the same price. (Free.) Google prescribes to offer useful services that scale, meaning they sacrifice features for speed. Microsoft is driven solely by profit motive rather than by an inspiring mission, and thus will always attempt to lock-in customers on their platform to purchase features they are likely not to use. People hate it when technology doesn't work for them. As Microsoft was unable to see beyond personal computing to a world of networked machines, networked services, and networked people, their operating system was built upon a faulty, insecure foundation.

I believe that Google has vision, and they have worked for the last seven years towards acheiving a goal Microsoft could not or would not envision. When the rest of the world was busy trying to cash in on the dot-com bubble, Google worked quietly towards its mission "to organize the world's information and make it universally accessible and useful." I've seen that Wall Street can't wait to call this company another dot-com wonder. But if it was just that, it would have already come and gone.